Rico has the Knowledge Aspiration
Rico’s traits are: Ambitious, Self-Assured, and Insider
“I do understand power, whatever else may be said about me. I know where to look for it, and how to use it.”
-President Lyndon B. Johnson.
LBJ’s words here are true for Rico Thomas. He adheres to that truth each day. Like LBJ, Rico doesn’t gain his power through ideal tactics and what is considered morally right in the eyes of many (depending on who’s the observer). For someone who knows very few things in life are black and white, the ends will justify the means. It’s essential to Rico to set goals and achieve them by the best means possible, not by “any means necessary,” because not all means are the smartest and “any” leaves one open to considering some less than smart options.
Rico is the CEO of Thomas Global Strategies, a consulting firm that offers expertise and services for finance, legal, public relations, crisis, management, political strategy, and in several other fields. Rico founded his company and ran it on a much smaller scale when he was in prep school. He has a business degree from Wharton, one of the country’s premier business schools and an MBA from Harvard.
As a pragmatist, Rico often employs ruthless methods to get what he needs and serve his clients. He has little use for emotions when making decisions in his everyday life and business. Rico is highly intelligent, but he’s smart enough to know that he can’t assume to be the smartest person in the room. Keeping both friends and enemies alike in his fold, helps keeps his ear to the ground. It gives his associates a false feeling of security and makes them vulnerable to lower their guard, all to his advantage.
Rico’s motivation for his business is to serve his clients faithfully and efficiently. TGS may be a small firm, but its highly efficient and is gaining a reputation for its expertise. A significant portion of the firm’s clients is connected to the elite Blue Bloods in American and European society. However, Rico himself is not a classist and he believes even empowering someone born into a lower social class than he could be beneficial for his goals. For everyone Rico helps, that person is indebted to him. You may not know when he is coming to call in a favor, but once he shows up at your door, you know why he’s there.
As an apolitical consultant and operative, Rico services both Democrats and Republicans alike. Through crisis and management as well as public relations, Rico’s firm has provided consultation services to police organizations accused of brutality to black socialist groups who have nationally opposed the practice of excessive force and racial profiling. TGS counts The Congressional Black Caucus, The Congressional Hispanic Caucus, and members of the GOP as its clients. Through complete non-biased services to his clients, Rico has at times come to aide those that some see as fighting against “his own people.” However, Rico has no shame and no use for it. He doesn’t allow his ethnicity and background to control his decisions. He sees the world as it is, and deals with it accordingly.
Rico is a student of the 48 Laws of Power and makes many of his life decisions based on the fundamental truths of those laws. For if he allowed relationships and feelings to cloud his judgment, anyone would pounce on the opportunity to destroy him and take away what he has spent years building.
Knowing and spotting advantages for power is essential to survival, and Rico will take any opportunity to gain an advantage. He was born into wealth, but his family went through troubling financial hardships and lost most of their fortune before rebounding, albeit not at the same level. Rico witnessed how in an instant money didn’t secure his family. It can be taken from you in the blink of an eye. He has made it a goal to gain power and an edge for he doesn’t want to experience the feelings of helplessness and depending on someone else as his family did years ago. Power itself can be fleeting. You can’t put complete trust and faith into one person or entity. Loyalty only goes so far before it hands you your ass and you’ve been stripped of all power because you bet on the wrong horse.
The stakes are inevitably high and of vital importance. As a seasoned and skilled player of the game of power, Rico is good at winning, but it’s not always so easy, and when you’re on top, a fall to the floor is all that much harder. No one is immune, and anyone can win or lose at the game, for the power players are forever changing. Rico needs to make sure he can stay in the match in the growing face of adversity if he wants to win the game of power.
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